James R Harman Marketing Consulting

Jim has the distinction of managing the world's Most Admired Brand (GE for 23+ years) and repairing and refreshing the world's Least Admired Brand (Tyco for 5 years).

Jim was the head of Corporate Advertising and Branding for GE for 15 of a 23 year GE career. He managed the world famous ‘We bring good things to life.’ ad campaign worldwide for renowned CEO Jack Welch. Advertising Age selected him as one of 16 Global Media Innovators. A program he led launching a new GE ultrasound product was awarded a Silver Effie Award, the ad industry's highest honor for communications effectiveness.


While at Tyco Jim was responsible for corporate advertising and branding, leading the development of a new positioning, brand architecture, brand messaging and ad campaign following a well-publicized management scandal. His work for Tyco was recognized as the Best Corporate Advertising Program by Investor Relations Magazine and by the Business Marketing Association’s ACE Awards.


Since 2008 Jim has taken his more than 30 years of hands-on experience and created his marketing consultancy to help companies maximize their investment in brands.

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